Posts Tagged ‘About’
New Ad Campaign for Ram Truck Focuses on Truth: Gurnee Dodge is Excited about the Ram Truck
07/07/2011 | 
Author New Ad Campaign for Ram Truck Focuses on Truth: Gurnee Dodge is Excited about the Ram Truck
Gurnee, IL (PRWEB) June 22, 2011
When it comes to the Ram truck, the professionals at Gurnee Dodge Chrysler Jeep – the leading Ram dealership in Gurnee, Illinois and surrounding areas – know that the newer trucks just keep getting better as Ram concentrates on doing what they do well. The new ad campaign is just something that informs people of all the great new changes.
The Ram Truck brand’s new national advertising campaign is set in a Western-themed setting and focuses on the proven capability of the entire product line. It also introduces the brand’s new tagline – “Guts. Glory. Ram.”
“The Ram Truck brand has always had the guts to perform and innovate – today, it continues to live by those rules and conducts,” said Olivier Francois, lead executive marketing – Chrysler Group LLC. “The brand’s outstanding craftsmanship and beliefs are delivered in this campaign by using the rustic ‘Old West’ as the perfect juxtaposition of past and present American values; a time when hard working and well-crafted man-made machines were a must.”
When consumers see the truck for themselves, they are going to see what Francois means.
“The advertising campaign for the Ram Truck brand is grounded in the fundamental principles of truth, honesty and integrity, which reflects the hardworking values of our customers,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC.
These traits and qualities have been shown again and again throughout the years as Ram has concentrated on making great trucks.
“The new tagline ‘Guts. Glory. Ram.’ pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.” “Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”
Any residents of Gurnee, Illinois who are interested in seeing the new Ram trucks up close and personal are encouraged to stop by Gurnee Dodge Chrysler Jeep. As the premiere Ram dealer in Gurnee, Illinois and surrounding areas, they have the selection and service that makes a difference.
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Jay Leno Opens Up to CarTV, AutoBytel?s Car News Channel, About His Newest Love Interest – A 2005 Ford GT
Jay Leno Opens Up to CarTV, AutoBytel’s Car News Channel, About His Newest Love Interest – A 2005 Ford GT
IRVINE, CA (PRWEB) September 8, 2004 –-
CarTV, Autobytel’s online car news video channel, hit the ground running when it arrived from Detroit, Michigan to its new Southern California digs earlier this month, immediately landing a coveted interview with late night king and noted car buff, Jay Leno. Leno, who happens to be the first person in California to purchase and drive the new 2005 Ford GT, provided CarTV’s Christian Wardlaw with an off-the-cuff, but well-informed, owner review of the latest addition to his stable of classics. The complete interview, which catches Leno in his element as a comedian/car fanatic, is available at CarTV’s Ford 2005 GT Video.
Jay Leno, whose legendary car and motorcycle collection fills two hangar-sized garages, rates the Ford GT among his all-time favorites. “When I was a kid, this was the car I used to dream about,” Leno explained. “I still dream about it,” Leno continued, “I still think it’s the best looking shape of any sports car.”
The Jay Leno interview marked the expansion of CarTV’s web broadcasting capabilities by parent company Autobytel Inc., which includes the construction of a dedicated CarTV production studio in Irvine and a new slate of innovative car news content. CarTV content in current development includes a daily automotive news desk for consumers, comprehensive video road tests and expert reviews – all of which will be featured on Autobytel car-buying sites. As part of Autobytel’s ongoing Hispanic marketing initiatives, CarTV is also developing a menu of Spanish-language video content, including reviews and road tests, designed to provide automakers and Autobytel’s numerous Hispanic auto channel portal partners with much-needed rich content for the booming U.S. Latino auto market.
“This Jay Leno interview about the Ford GT is a prime example of the kind of entertaining, out-of-the-box car news content we’re aiming for,” said Autobytel’s VP of Marketing, Michael Rosenberg. “We intend to be the automotive leaders in broadband content and take online automotive marketing and shopping to a new level — whether that means giving a sense of what it’s like to get behind the wheel of a new sports car, or offering late-breaking car news and reviews that entertain shoppers as they are informed.” The auto industry is already the biggest user of rich media – with BMW, Volvo, Mitsubishi and Ford, for example, launching online entertainment/marketing campaigns. Rosenberg noted, however, that there still is a need for multi-brand content and platforms, where OEMs can reach consumers as they shop across brands.
About Autobytel
Autobytel, Inc.(Nasdaq: ABTL), a leading Internet automotive marketing services company, helps retailers sell cars and manufacturers build brands through marketing, advertising, data and CRM (customer relationship management) products and programs. Autobytel owns and operates the automotive websites Autobytel.com , Autoweb.com , Carsmart.com , Car.com , CarTV.com , and AutoSite.com , as well as AIC (Automotive Information Center), a trusted industry source of automotive marketing data and technology for over 20 years. Autobytel is also a leader in dealership lead management and CRM solutions and owns and operates AVV, Inc., a top provider of dealership CRM and sales management products, and Retention Performance Marketing, Inc., (RPM®), which powers dealerships with cutting-edge customer loyalty and retention marketing programs. As the Internet’s largest new car buying service, Autobytel generates over a billion dollars a month in car sales for dealers through its services and was the most visited new car buying and research destination in 2003, reaching millions of car shoppers as they made their vehicle buying decisions. Autobytel’s car-selling sites and lead management products are used by more of the nation’s top-100 e-dealers than any other program.
Media Relations
Melanie Webber, Autobytel Inc., 949.862.3023 (melaniew@autobytel.com )
Betsy Smith Isroelit, RBI Communications, 323.960.1360 x17 (betsy@rbicom.com )
Joe Foster, RBI Communications, 323.960.1360 x13 (joe@rbicom.com )
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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Posted in Classic Car | 
Tags: 2005, About, AutoBytels, CarTV, Channel, Ford, Interest, Leno, LOVE, Newest, News, Opens | 
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